Luxury
gaillard watches
Industry: Luxury Watches
Client Overview
A luxury watch brand based in Amsterdam, known for sophisticated designs catering to high-end clients.
Scope Of Work
Full-service marketing from brand strategy to content creation, ad campaigns, and collaborations with prestigious brands.
Challenges
Key Challenges: Introducing a new luxury watch brand to a competitive market and building brand trust and visibility quickly.
Strategy & Implementation
- Brand and Marketing Strategy: Created the foundational marketing strategy and brand positioning from inception, aligning it with the luxury market’s values and aesthetics.
- Paid Ads (Meta and Google): Ran targeted ad campaigns to reach affluent audiences, focusing on brand positioning and awareness.
- Content Creation (Instagram, Facebook, TikTok): Developed video content showcasing the founder as the brand’s face, combining luxury with authenticity to create an approachable, premium feel. This included lifestyle photography with the founder.
- Graphic Design: Designed brand visuals, including social media graphics, website layouts, and PR materials.
- Brand Collaborations: Partnered with renowned brands like Les Deux, Stormer Leisure Boats, and Cecconis to elevate Gaillard Watches’ profile.
Measurable Results & Outcomes
- Increased brand visibility and recognition among target demographics.
- Significant growth in social media followers and engagement, resulting in enhanced sales and brand partnerships.
Key Takeaways
- Lessons Learned: Authenticity and strategic collaborations are key in luxury branding.
- Best Practices: Combining personal brand representation with luxury visuals creates a relatable yet high-end appeal.