f1 Monaco Grand Prix
feev
Industry: Social Media & Event Booking
Client Overview
A startup aimed at combining social networking with booking functionalities, akin to a blend of Instagram and a travel booking platform.
Project Overview
- Objective: Build FEEV’s brand and social presence to support the platform launch and create buzz around its innovative approach.
- Scope of Work: Full marketing strategy, influencer campaigns, event management, and brand collaborations.
Challenges
Key Challenges: Establishing credibility and visibility in a highly competitive social media and booking platform market.
Strategy & Implementation
- Marketing Strategy: Developed a go-to-market strategy focusing on positioning FEEV as a modern, user-friendly platform for socializing and booking.
- Content Creation: Curated and produced content across FEEV’s social channels, aligning with the platform’s aesthetic and functionality to appeal to a diverse, digitally-savvy audience.
- Influencer Marketing for F1 Formula Event: Executed an influencer-driven strategy at an F1 event hosted on a luxury yacht, featuring high-profile influencers such as Forbes personalities, Alec Monopoly, and French Montana to maximize FEEV's visibility among a luxury-oriented audience.
- Event Marketing: Created the full marketing plan for FEEV’s F1 event, ensuring visibility through PR outreach and influencer presence, which positioned FEEV as an exclusive and credible platform.
- Brand Collaborations: Orchestrated partnerships with brands such as Alfa Romeo F1 and Rebellion Watches to enhance FEEV’s appeal within the luxury and tech markets, strengthening the brand’s association with high-end experiences.
Measurable Results & Outcomes
- Generated significant brand buzz and visibility for FEEV through high-profile influencer presence at the F1 event.
- Achieved notable exposure among FEEV’s target audience, establishing the platform as a fresh, credible option within the travel booking and social media landscape.
Key Takeaways
- Lessons Learned: High-profile events and strategic influencer partnerships can accelerate brand awareness and position a new platform within competitive markets.
- Best Practices: Combining influencer marketing with luxury events builds credibility and visibility, creating a lasting impression on target audiences.