Pind Punjabi Indian Restaurant
Client Obective
Establish Pind Punjabi as a top Indian dining destination, growing its social media presence and increasing bookings.
Scope of Work
Full-service marketing including paid ads, social media strategy, influencer marketing, and website redesign.
Challenges
Increasing online visibility and converting social engagement into restaurant bookings.
Strategy & Implementation
- Brand Positioning: Developed an authentic, approachable brand identity resonating with both locals and tourists.
- Paid Ads (Meta and Google): Created targeted campaigns featuring signature dishes and the restaurant’s vibrant culture.
- Content Creation: Engaged audiences on Instagram, Facebook, and TikTok with viral content featuring the owner, Mr. Singh.
- Influencer Marketing: Collaborated with local influencers, boosting reach and engagement.
- Website Redesign: Enhanced the website’s user experience, highlighting ambiance and cuisine.
Results
Achieved viral status on TikTok, increased daily bookings, and frequent queues outside.
Effendy – Lahmacun Café
Objective
Increase brand awareness, establish a strong online presence, and drive sales.
Scope of Work
Developed a marketing strategy focused on brand positioning, lifestyle content, and community connection.
Challenges
Building visibility in a competitive market while reaching a younger, digitally active audience.
Strategy & Implementation
- Content Creation (Instagram & TikTok): Produced lifestyle content highlighting food, culture, and community to appeal locally and culturally.
- Paid Ad Campaigns (Facebook, Instagram, and Google): Managed targeted ad campaigns to reach new customers and drive foot traffic.
- Viral Marketing: Crafted a viral marketing plan to gain traction and expand reach.
- Influencer Marketing: Managed campaigns with influencers, resulting in hundreds of thousands of views.
Results
Significantly raised brand awareness and increased engagement, driving a notable rise in restaurant traffic.
Gossler Florin – Supported by a *Michelin-Star Chef
Objective
Build awareness, strengthen brand identity, and drive new customers.
Scope of Work
Comprehensive marketing strategy, content creation, and targeted ad campaigns.
Challenges
Reaching an international audience while maintaining the restaurant’s upscale, neo-brasserie image.
Strategy & Implementation
- Content Creation (Instagram, Facebook, TikTok): Developed lifestyle content around the international vibe, blending food culture and community.
- Paid Ad Campaigns: Managed targeted ads on Facebook, Instagram, and Google.
- Viral Marketing: Executed a viral marketing plan to amplify reach.
- Influencer Marketing: Partnered with influencers, achieving high engagement and hundreds of thousands of views.
Results
Elevated brand visibility and engagement, increasing bookings and driving significant interest from an international audience.
Food & Beverage Highlights
Across these case studies, our tailored content strategies, paid ad campaigns, and influencer partnerships have successfully driven both local and global awareness, enhancing visibility and customer engagement in the food and beverage industry.