Media & Publishing
Forbes benelux & Monaco
Industry: Media and Publishing
Client Overview
Forbes Benelux and Monaco, a prestigious global media brand known for spotlighting influential leaders and luxury industries, aimed to solidify its presence in the Netherlands with a high-profile launch event.
Project Overview
- Objective: Drive awareness and establish Forbes as a respected authority in the Dutch market through a successful launch event.
- Scope of Work: Developed and executed a full-scale PR strategy, content plan, influencer engagement, and after-movie production to maximize brand visibility and event impact.
Challenges Faced
- Generating excitement for Forbes' entrance into a new market.
- Engaging influencers who resonate with Forbes’ target audience to amplify event visibility and brand prestige.
- Ensuring all event content and PR efforts conveyed Forbes’ luxurious, high-profile image.
Strategy & Implementation
- PR Strategy: Created a tailored PR approach to secure media coverage and build excitement around the event, targeting relevant high-profile media outlets and luxury industry leaders.
- Content Strategy: Developed a content plan to capture the event's highlights and reinforce Forbes’ brand message, featuring luxury, influence, and exclusivity.
Influencer Strategy & Execution
- Strategy: Identified and partnered with key influencers whose values aligned with the Forbes brand, including entrepreneurs, thought leaders, and lifestyle influencers, ensuring they had strong local and international followings.
- Execution: Coordinated influencer attendance and crafted tailored content guidelines for them to share live and post-event updates, amplifying brand reach and social media engagement. Select influencers shared exclusive event content, providing their audiences with behind-the-scenes insights.
Video Production
Produced a high-quality after-movie showcasing event highlights, VIP guests, influencer engagements, and the Forbes brand in action, emphasizing the event’s luxury ambience and success.
Measurable Results & Outcomes
- Increased brand awareness for Forbes Benelux and Monaco, with substantial media and influencer-driven visibility.
- The influencer campaign generated strong engagement, resulting in a significant boost in social media followers and shares.
- The after-movie was well-received, driving ongoing interest and engagement with the Forbes brand post-event.
Key Takeaways
- Lessons Learned: Strategic influencer collaborations are instrumental in launching luxury brands and building immediate brand visibility.
- Best Practices: Combining a high-profile event with targeted influencer engagements and multimedia content effectively extends a brand’s reach and audience connection.